A Merged Two-Dimensional Approach to Evaluating the Efficient Performance of Non-Financial Companies Listed on the Regional Securities Exchange SA (BRVM)

The objective of this research is to study the internal and external factors that explain the efficient performance of companies listed on the BRVM using a merged two-dimensional approach. Efficient performance refers to the combination of high "financial performance and stock market performance". The results of the binomial logistic regression on a panel of companies over the periods 2011 to 2020 show that only internal factors, namely the company's flexibility in terms of financial communication, its ability to increase its intrinsic performance, its debt policy and its size, have a significant effect on the efficient performance of these companies. These results could not only serve as a frame of reference for investors to make optimal decisions (maximising both return on equity and capital gains on share sales), but also influence the management style of companies seeking to improve their attractiveness and reputation on the financial markets.