An Economic Analysis of Tuberose Marketing from Akola District, Maharashtra, India

The present study was conducted in Akola district of Maharashtra state for the period 2018-19. For the study of marketing data was collected from 10 village traders, 10 wholesalers and 10 retailers, thus overall 30 trader were selected randomly about price spread, labour charges, transportation costs, commission charges, other charges if any and also the price received by them during the year 2018-2019 based on primary data. In tuberose marketing channel, producer, wholesalers and retailer were selected for collecting the information on marketing. Producer – wholesaler – Retailer – Consumer was the important channel through which maximum quantity was sold by the cultivators. In case of tuberose, the producer’s share in consumer’s rupee was highest in channel-I i.e., 96.31 per cent. The channel-I was most profitable than channel II and channel III. The price spread was observed highest in case of channel III i.e., Rs 17.40. The major constraints faced by tuberose cultivators overall level was Low rate of flower in the market, High commission charges, Lack of organized market and transportation.