FROM ENTREPRENEURIAL PROFIT TO KNOWLEDGE SYSTEMICITY IN POLITICAL ECONOMY DISCOURSE: THE CASE FOR A CRITICAL PROJECT MANAGEMENT BANK OF KNOWLEDGE

This paper argued that orthodox traditions of management that represent entrepreneurship reductively as merely a question of profit-making cannot satisfactorily explain why this important activity is declining today. It suggested that a critical model of the project management bank of knowledge inspired by discourse, which draws its insights from pluralistic paradigms of political economy can be more productive not only in explaining but also in managing entrepreneurial risks beyond the simplistic motive of profit by integrating complexity narratives. It proposed that communication complexity in this model of entrepreneurial management should be constructed on a flexible continuum of diffusionism that highlights intersectionality and sophisticated questions of politics, sociology, anthropology, psychoanalysis, sexuality, gender, human geography, history, law, culture, ecology and environment.