Identifying Constraints in Decision Making in Sago Cluster in Tamil Nadu

Entrepreneurship is critical to economic progress. Entrepreneurs act as catalysts in the industrialization and economic growth processes. The entrepreneurial achieving is characterized by high uncertainty, ambiguity, time pressure, emotional intensity, and risk, all of which can have a significant impact on how entrepreneurs evaluate specific situations and make decisions. In addition, making decisions and prioritizing them is crucial in entrepreneurial context. This study aims to identify and prioritize the potential decisions for sustainable development of sago cluster through Interpretive Structural Modelling (ISM). ISM assists in obtaining qualitative data rather than quantifiable aspects as a result of modelling. Ten drivers of decisions were finalized after expert’s consultation. The interaction between drivers was developed. The study's findings will assist entrepreneurs in developing methods to promote growth of firms in Sago cluster.