Information Acquisition Behaviour of Turmeric Farmers in Pappireddipatti Taluk of Dharmapuri District in Tamil Nadu

The study was conducted in Pappireddipatti taluk of Dharmapuri district. Dharmapuri is the major turmeric producing district in Tamil Nadu. It ranks second in area and production in the state after Erode district. Information acquisition behaviour means that the respondents get information from various sources. Sample size of 120 respondents was selected by using proportionate random sampling technique. The data were collected by personal interview utilizing a well structured and pre-tested interview schedule. The collected data were tabulated and analyzed using appropriate statistical tools. Majority of the respondents got the information from the AAO/AHO, friends, utilized leaflets made discussion with the family members, friends, relatives, neighbours and informing to family members to keep in mind & asking them to remember and disseminated the information to their family members respectively. The present study can provide useful guidance for understanding the information acquisition behaviour of turmeric farmers in Pappireddipatti taluk of Dharmapuri district.