A Study on Correlates of Profile Characteristics and Adoption Behaviour of Rythu Bharosa Kendra (RBK) Beneficiaries in Anantapur District, Andhra Pradesh

Rythu Bharosa Kendras (RBK) or Farmers Assurance Centres are the one-stop-shop for the farmers’ welfare introduced by the Andhra Pradesh government at every panchayat to cater for their needs at the grass-root level. These centres provide a range of services like e-Crop booking, Crop health monitoring, CMAPP, Polambadi (Farmers Field School) programmes, Product procurement, financial assistance, field assistance etc. The present study highlights the correlates of adoption behavior of RBK beneficiaries in the Ananthapur district of Andhra Pradesh. Simple random sampling method was used and a sample size of 90 was selected from 18 villages under 6 RBKs of two blocks. Descriptive research design was used for the purpose of the study. The findings specify that the variables viz., age, education, land holding, social participation, extension agency contact, mass media exposure, extension participation, economic motivation had a positive and significant relationship with the level of adoption. Occupation, family size, farming experience and annual income had non-significant relationship with adoption of technologies disseminated by RBKs.